TRG Multimedia plans move to former American Greetings site…


TRG Multimedia will expand its space dramatically with a move early next year to one of the most iconic buildings in Cleveland’s suburbs.

The full-service multimedia studio announced in a news release on Monday, Oct. 15, that it has signed a lease with real estate brokerage IRGICP LLC for a 75,000-square-foot space in the former American Greetings site in Brooklyn. The company expects to move to the new headquarters in January. Terms of the lease were not disclosed. TRG Multimedia currently occupies about 18,000 square feet in a group of three buildings at 2215 St. Clair Ave. in Cleveland. It has been at that location for about 25 years.

Adam Wilde, president of TRG Multimedia, said in a phone interview that the expansion “has been in the works for about two years” and that the company “did an extensive search” of real estate, including properties in the city of Cleveland. The former American Greetings space in Brooklyn, though, “hit every one of the criteria” the company was seeking, Wilde said. Those criteria included column spacing, ceiling height, highway accessibility and the ability to grow, among others, he said.

The new facility “will be dedicated to creating photo and video room sets” for TRG Multimedia’s clients, the company said in the news release.

Wilde said in the phone interview that many of TRG Multimedia’s clients are in building-related industries, such as lighting, flooring and faucets, and that the new space will enable the company to build more than 50 semipermanent room sets that will be available for customization. It defines room sets as interior spaces that are designed around a client’s specific needs “that offer a customizable, creative and cost-effective alternative to sourcing and shooting on location.”

The new space also will feature drive-in access, ceilings up to 25 feet tall, storage space and a set-building workshop.

Wilde declined to disclose the company’s cost to build out the American Greetings space. He said privately held TRG Multimedia does not disclose annual sales.

The company, founded in 1983 by photographer Martin Reuben, has about 30 employees, and Wilde said he expects that number to grow to 36 or 38 after TRG Multimedia moves to the larger space. The company also makes frequent use of freelance photographers, videographers and other tech professionals, he said.

TRG Multimedia says its services include photography, retouching, videography, television production, computer-generated imagery, and stock and custom room sets.

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