Are you having trouble getting your home care business website to rank at the top of the major search engines? Are you unsure of where you need to begin? Worry not because we are here to help you. This post will provide some insight into some simple hacks that help ensure that your home care website is optimized correctly and will begin ranking in the shortest time possible. Some of these hacks have helped businesses move from start-ups to having millions of visitors online every month. If you are a home care business, be sure to hang around until the end of the post because we have every piece of information you might need, thanks to Scott Keever, SEO.
Perform A Keyword Research
When it comes to getting your home care website to the top of the major search engines, it is essential that you undertake a keyword research so as to identify the keywords that will most probably give you the desired levels of traffic. And if you are just a local business, you want to rank for all local searches; for keywords that mention what you do and where your location. One of the most essential keywords will be “home care services”. Once you have identified your set of keywords, you will need to look into the ways through which you can rank at the top of Google’s organic search for the valuable keywords.
Have An Optimized Landing Page
Once you have decided on the keyword phrases you will use for your home care business; you will need to create a Google-friendly landing page. This is your first point of contact with your potential customers, and you will need to ensure that it converts all your leads into sales. A landing page uses relevant as well as human-readable content containing your keywords, attractive images, and crucial metadata which informs Google what the entire page is all about. An optimized landing page should include a keyword-rich title, a concise meta description, important heading tags, and the appropriate balance of imagery and content. This page should also contain a call to action, a Google map as well as an easy-to-use form.
Publish Relevant Content
As it has often been said, content is king. Quality content is the leading driver of higher search engine rankings, and there will never be a substitute for great content. High-quality content that has been created specifically for the intended users often increases website traffic, and this results to an increase in your home care website’s relevance and authority in the niche.
When it comes to publishing content for your pages, you will need to pinpoint and target a specific keyword phrase for every page. You will need to think of how readers will search for your specific page (with phrases such as “best home care services” or “home care services LA”). After identifying your keyword phrases, you will need to repeat them a few times on your page, probably once in the opening paragraph, twice in the article body, and once in the conclusion. Be sure not to use too many keywords as this could be viewed as keyword spamming which will often result in penalties from Google. You should not forget to use heading tags, italics, bold or any other emphasis tags in order to highlight your keyword phrases. Try as much as possible not to overdo the keyword phrases since you want your writing style and language to remain natural among the readers. You should never sacrifice good writing for search engine optimization. In fact, some of the best web pages are written with the user in mind and not search engines.
Optimize for Mobile
According to a recent survey conducted by Google, it was found that more than 70% of people now access the internet through their mobile handsets. While this is a great move geared towards technology, it also implies that website owners should be aware of this trend. So what is expected of a home care website? If you want to get to the top of Google, you will need to ensure that your site is mobile-friendly and adequately optimized for different screen resolutions and sizes. If that is not the case, Google will obviously penalize you, and you will suffer a lower ranking on search engine results. Still, on optimization for mobile, it is important to note that your website should load quickly and be well coded.
Google has rolled out an algorithm that will give more preference and better rankings to websites that are optimized for mobile, so your home care website is not an option. Make sure every page of your website can be easily viewed on a mobile handset without any problems. This way, Google will quickly reward you with a position at the top of its searches.
Optimize for Local Searches
When internet users open their phones to look up something on the web, they often add a location tag at the end of their keyword. This is because people looking for any type of service are choosing to start with local searches. While a top rank on Google is usually based on global search engine rankings, the truth is that optimizing for local searches is the best place to start. And with this optimization, your local home care business will have an advantage over business not optimized for local searches. You could employ geographic keywords in page titles, our content, and links, get listed on all local search directories and claim your Google Places page.
According to Scott, https://scottkeeverseo.com/home-care-seo-marketing/, with more than half of the internet searches focusing on local services or products, optimizing for local searches will provide a massive boost for your business.
The Wrap Up
Getting your home care website to the top of Google is one task but remaining there is the other challenge. Google is constantly changing its algorithms not forgetting that your competitors are also working hard to improve their rankings. When it comes to internet searches, nothing stands still, and you shouldn’t remain at the same point.