- Google South Africa reported a strong spike in searches related to Black Friday deals this year.
- Local search interest was stronger than in any other region across the world.
- Deals from Telkom, Makro, Pick n Pay and surprisingly, Builders Warehouse were among the most-searched for on Google.
Google South Africa reports a strong rise in the number of searches for the term ‘Black Friday’ in South Africa this year – in fact, the local market topped global search trends as the region showing the most interest in the shopping extravaganza.
These were the most popular Black Friday searches on Google:
“Telkom Black Friday”/Google
Scores of South Africans were scouring the web for deals specifically at Telkom. Telkom announced that customers will receive 60GB or 120GB of free Telkom data with their deals, along with additional bonus monthly data allocations as part of their Black Friday specials.
Huawei Mate 20 Lite on FreeMe 1GB – R399 x 24/Telkom.
Telkom went as far as changing the colours of its website to black and white to mark the day and showcase their specials. The company offered 24 month contract deals on the newly-launched Huawei Mate 20 Lite for R399.
“Pick n Pay Black Friday”/Google.
The number of Google searches for Black Friday specials at Pick n Pay went through the roof a little after midnight on the big day.
Peak in Google searches for Black Friday specials at Pick n Pay. (Google)
The retailer’s Black Friday specials ranged from 2kg Tastic Rice at R38 (from R55), 1l Liqui-Fruit at R13 (from R21) and a Nescafé Dolce Gusto Eclipse coffee maker at R1,599 (from R3,500).
Nescafe Dolce Gusto Eclipse Plus. (Pick n Pay)
“Makro Black Friday”/Google.