h3_html = ‘
cta = ‘
atext = ‘
scdetails = scheader.getElementsByClassName( ‘scdetails’ );
sappendHtml( scdetails, h3_html );
sappendHtml( scdetails, atext );
sappendHtml( scdetails, cta );
sappendHtml( scheader, “http://www.searchenginejournal.com/” );
sc_logo = scheader.getElementsByClassName( ‘sc-logo’ );
logo_html = ‘‘;
sappendHtml( sc_logo, logo_html );
sappendHtml( scheader, ‘
__gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’);
__gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href );
__gaTracker(‘tkTracker.set’, ‘dimension2’, ‘local-search’ );
__gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘local-search’ );
__gaTracker(‘tkTracker.send’, ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor.headline, ‘sessionControl’: ‘start’ );
slinks = scheader.getElementsByTagName( “a” );
sadd_event( slinks, ‘click’, spons_track );
} // endif cat_head_params.sponsor_logo
The redesign offers a more modern look and feel, as well as a set of features you might expect from a dedicated travel site like TripAdvisor.
The hotel search experience on desktop includes:
- Photos from the hotel and other travelers
- Hotel information, such as neighborhood and location
- Hotel reviews from around the web that can be searched by keywords like “air conditioning”
- A detailed description of the hotel, complete with highlights and amenities
- Price comparisons across most major booking sites
Google has also brought its hotel grade feature to desktop search, which was previously only available on mobile.
This feature involves Google assigning a grade to a hotel, from 1 to 5, purely based on where it’s located.
Hotels are graded on a 5-point scale – with 1 being a terrible location and 5 being a spectacular location.
The overall score is an average of three individual scores (which are also graded on a 5-point scale):
- Proximity to things to do
- Proximity to transit
- Airport access
Each of these scores is calculated based on data from Google Maps.
In order to access many of these new features, users have to first conduct a general search such as “hotels in Chicago.”
From there, users have to click on the local 3-pack of hotel suggestions that appears below the paid search results.
Searching for a specific hotel by name will not return the new design for hotel searches.
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