Google Brings Back Social Media Icons In Knowledge Panels

Some SEOs are noticing that Google has brought back the social media icons in the knowledge panels for both personalities and local businesses. I personally didn’t notice they ever were gone but I guess they were.

Joy Hawkins posted examples in the Local Search Forums and Ari Roth posted examples on Twitter.

About 6 months ago, I had a Twitter icon on my profile but now it shows LinkedIn.

6 Months Ago:


Here are more examples:

And local examples:

Not sure how big of a deal this is and why they went missing in the first place – but they are now back – kinda.

Forum discussion at Local Search Forums and Twitter.

Update: Some are saying the social media icons never went away but new ones have been added.

Zoomd Trends

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