DuckDuckGo, the privacy-focused search engine, versus Googl…


DuckDuckGoDuckDuckGo

  • DuckDuckGo is a privacy-focused competitor to Google Search that doesn’t collect or share your search history or clicks. 
  • I switched to DuckDuckGo for one week, and learned to appreciate some aspects like fewer advertisements, comparable search results, and an easy-to-navigate settings page. 
  • I did miss Google’s layout — especially the “Top Stories” thumbnails that appear at the top of the search results page— and I often wondered if I was actually getting the best possible results with DuckDuckGo. 
  • Ultimately, I didn’t find the privacy features of DuckDuckGo compelling enough to permanently make the switch from Google.

Back in the day, there were options when it came to search.

Choosing between AOL, Yahoo, or Alta Vista kind of just depended on your mood that day. And then came Google, and a clear search engine king was crowned. 

The ubiquity of Google search today is astounding. In September, Google powered over 86% of desktop searches worldwide, according to Statista. 

However, with personal privacy becoming more of a concern — especially the Google+ fiasco that led the company to shut down its less-than-beloved social network — perhaps search is headed for a shakeup. 

If any privacy-focused search engine is going to rival Google Search, it might be DuckDuckGo. With 800 million daily direct queries as of this September (up 33% from last year), the search engine named after the children’s game appears to be gaining some real traction. In fact, it’s a profitable business.

Beyond not tracking my every move (DuckDuckGo doesn’t collect or share your search history or clicks), there were some other aspects I learned to appreciate like less advertisements, comparable search results and an easy-to-navigate settings page that allowed me to freely switch between themes.

I tested DuckDuckGo for one week, completely locking myself out of Google search to see if I could survive on this more privacy-focused alternative.

Here’s what I found. 

 

 


PRIVACY

PRIVACY

DuckDuckGo

Privacy is the main selling point for DuckDuckGo. The Google search alternative doesn’t track your search history, the time or location of your search, or your Internet address — a stark contrast

However, I didn’t feel the privacy features at work a ton in my day-to-day usage of the product. Typically, privacy isn’t an issue until it’s an issue; it’s not something you care about when you’re just trying to find information and get stuff done.

There were fewer ads on DuckDuckGo, providing a cleaner (and less creepy) experience. Fewer ads also made the platform feel more secure. Although when searching for ad-bait terms like “cheap flights,” DuckDuckGo still returns a number of ads as top search results. Hey, they have to make money somehow.

There were fewer ads on DuckDuckGo, providing a cleaner (and less creepy) experience. Fewer ads also made the platform feel more secure. Although when searching for ad-bait terms like “cheap flights,” DuckDuckGo still returns a number of ads as top search results. Hey, they have to make money somehow.

DuckDuckGo

As TechJunkie reports, though, having “true” privacy online is almost impossible. Even though search engines like DuckDuckGo help keep things private on your computer, your Internet Service Provider (ISP) can still access your search history.

If complete privacy is of utmost importance to your browsing on the web, TechJunkie suggests the Tor browser.

SEARCH RESULTS

SEARCH RESULTS

DuckDuckGo

When it comes to the quality of search results, I was pleasantly surprised not to notice a significant difference when I switched to DuckDuckGo.

Type in your keywords, and you’ll get the results from the sources that you’d expect when coming from Google. This isn’t the kind of experience where suddenly the world does not make sense.

There is a trust factor when changing search engines that is difficult to get over. Even if you are served articles from news sources you’d expect, are you getting all the articles that Google would give you? Are you getting the best

At certain moments, while researching a topic, I used Google to double check the articles DuckDuckGo had provided. I didn’t find a noticeable difference. I just needed to be sure.

I did find myself missing a couple of features from Google Search that I wasn’t aware I relied upon so heavily.

Often — maybe because of my profession — when I search for keywords, I’m usually looking for the news. Google’s “Top Stories” bar at the top of the page was a convenience that I missed dearly.

Often — maybe because of my profession — when I search for keywords, I’m usually looking for the news. Google’s "Top Stories" bar at the top of the page was a convenience that I missed dearly.

Google

Also, I didn’t realize how often I use Google Search as a spell check. Sometimes when I don’t know how to spell something, I’ll type it into Google Search and rely on their “Did you mean” feature to help me out.  With DuckDuckGo, I was left to find my correct spellings elsewhere.

Also, I didn’t realize how often I use Google Search as a spell check. Sometimes when I don’t know how to spell something, I'll type it into Google Search and rely on their "Did you mean" feature to help me out.  With DuckDuckGo, I was left to find my correct spellings elsewhere.

Google

I also found myself missing the endless pages of results that Google offers. Even though I’d rarely ever go past the third or fourth “O” in “Goooooooooogle,” it’s nice to know you have options. With DuckDuckGo, I found results often limited to one or two pages and was left to wonder — “What else is out there?”

I also found myself missing the endless pages of results that Google offers. Even though I'd rarely ever go past the third or fourth "O" in "Goooooooooogle," it's nice to know you have options. With DuckDuckGo, I found results often limited to one or two pages and was left to wonder — "What else is out there?"

Google

CUSTOMIZATION

CUSTOMIZATION

DuckDuckGo

DuckDuckGo made it super easy to change from light to dark mode and completely customize my entire color scheme. 

It also offers customization features like “safe browsing” options, custom fonts, font sizes, different languages, and more. Many of these options are also found in Google, but the “settings” tab within DuckDuckGo was actually a fun and pleasant experience.

The same cannot be said for the settings design within Google, which can be confusing at best.

HIDDEN FEATURES

HIDDEN FEATURES

DuckDuckGo

Some buzz has been generated by DuckDuckGo’s “bang” feature —  essentially keyboard shortcuts to top sites. Search for “a!” and it takes takes you to Amazon, while “yt!” takes you to YouTube.

I didn’t find bangs particularly useful, as saved searches from your drop down accomplish a similar, quick result without having to remember the actual shortcut. (Simply typing in “f” takes most of the world to directly to Facebook.)

 

DuckDuckGo does have some other cool hidden features like the stopwatch that appears when typing in “stopwatch,” and the ability to easily find words that rhyme by typing in “rhymes with.”

DuckDuckGo does have some other cool hidden features like the stopwatch that appears when typing in “stopwatch,” and the ability to easily find words that rhyme by typing in “rhymes with.”

DuckDuckGo

Unfortunately, I didn’t find myself in any timed sprints or rap battles with my colleagues this week to fully utilize these features.  

VERDICT

VERDICT

Google

I did survive the work week using DuckDuckGo. 

The overall search capabilities are comparable to Google, and the clean design with pared-down ads actually felt refreshing. 

But did I feel that much more secure or private? Maybe a little. 

Call me crazy, but there are just little things about Google that hold me back from making the switch to DuckDuckGo permanent.

They’re mostly design choices that Google has made — like the “Top Stories” thumbnails at the top for news and surfacing videos even when you didn’t ask for them. DuckDuck Go only returns videos when you search specifically for videos. 

Perhaps there’s also a superstitious aspect at play that supersedes any specific features or privacy protection that DuckDuckGo can provide. Am I really getting the best search results possible when using any other provider besides Google? 

I couldn’t shake this question all week. And I imagine you won’t be able to either.

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