Durban – âBlack Friday 2018 dealsâ and âBlack Friday Specials At Game 2018â generated more than 150 000 search queries on Monday as South Africans searched for bargains ahead of the Christmas holidays.
As Makroâs Black Friday specials went online, South Africans broke the internet, crashing the Makro website due to high traffic volumes — âMakro Onlineâ generated more than 5 000 searches on Wednesday, tying with âTelkom Black Fridayâ, âPick n Pay Black Friday Specialsâ and âMakro Black Friday Catalogue 2018â.
Last year, South Africa topped global search trends as the region showing the most interest in the search term âBlack Fridayâ. It remains to be seen if it will do the same this year.
Shopping aside, South Africans were also interested in global news and sport over the past week.
âThanksgivingâ made a bid for top trending search term on Thursday, generating more than 7 000 search queries, but still came in second after âPick n Pay Black Friday 2018â which drew more than 10 000 queries.
In other trending searches this week âKim Porterâ generated more than 50 000 Google search queries on Friday, âBafana Bafana vs Nigeriaâ more than 100 000 on Saturday, and âEskom load sheddingâ generated more than 50 000 search queries on Sunday.